The Chinese Livestock and Poultry Breeding ›› 2023, Vol. 19 ›› Issue (8): 106-110.

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Information Management and Brand Building of Seed Enterprises in the Background of Strong Agricultural Province—Taking Henan NongKe Pig Breeding Technology Co., Ltd. as an example

Bai Hongjie   

  1. Henan Academy of Agricultural Sciences, Zhengzhou, 450002, Henan
  • Received:2023-04-13 Online:2023-08-26 Published:2023-09-05

Abstract: Information management is the foundation for the sustainable development of seed enterprises, and brand building is the key to their growth and strength. Starting from the requirements of information management and brand building for pig breeding enterprises, analyze the current development environment and industrial operation status of the pig breeding market in Henan Province, and analyze the competitive landscape and problems faced by pig breeding enterprises. This article introduces the practices of Henan Agricultural Science Pig Breeding Co., Ltd. in information management, digital technology application, breeding innovation, and brand building. Advise seed companies to use the thinking of "Internet+Biological Breeding+Marketing Strategy" to promote seed industry technology self-reliance and self-reliance, achieve independent and controllable seed sources; Upgrade enterprise management mode, accelerate transformation and upgrading, and enhance the competitiveness of the seed industry.

Key words: Pig breeding enterprises, Information management, Brand building transformation and upgrading

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