Abstract: The Nineteenth National Congress of the Communist Party of China put forward the strategy of rural revitalization, which can not be separated from the support of rural industry. In this paper, the natural resources, beef cattle breeding, breeding risks and benefits of A Village in Wenshui County, Shanxi Province, were taken as the research objects, and the feasibility and risk prevention of developing beef cattle breeding in rural areas were discussed by household interviews. The results showed that according to the natural resource endowment, local knowledge and traditional experience of the villages, the villagers chose the beef cattle breeding. The benefits of beef cattle breeding are considerable, but the ability of farmers to accept and apply new technologies and new things is low, and the ability to deal with the risks of breeding is insufficient. It is suggested that farmers should be helped to develop beef cattle farming from the perspectives of strengthening technical training, increasing policy propaganda, establishing risk prevention mechanism and developing family farms.

Key words: Rural revitalization, Beef cattle breeding, Natural resources, Breed risk